Category: Online Marketing

It’s funny the things you pick up as you spend more time in an industry. Little ideas, strategies, and patterns that are usually completely lost on you in the beginning […]

Every time someone visits your website a server somewhere needs power. More often than not that power comes from a “dirty” electricity source. Websites now produce a huge chunk of […]

A significant portion of my day is spent trying to improve conversions. That could mean changing colors on a button, split testing some email sign-up forms or re-designing a landing […]

I talk about long form content so often that you’re probably sick of it by now. I do it because I love you. And, of course, because it’s a type […]

One of the main goals I have for Blog Tyrant is to save bloggers time. So much of what one learns about succeeding online comes from patiently waiting around and […]

I’ve never been a big fan of Facebook. And while some businesses (like cafes) need to be on the platform, I really only kept mine going because I was too […]

Thoroughness always wins the Internet. (Man that’s a hard word to type.) Especially when it’s awkwardly thorough. You see it on Reddit, imgur, YouTube and the most successful blogs. There […]

By now you probably know that I’m a fan of A/B testing (also called split testing). It is a “scientific” way of taking the guesswork out of your online marketing […]