7+ Best Email Capture Tools to Generate Leads [Compared for 2024]

L ooking for the best email capture tools for your blog?

In this article, I’ll share my rankings of WordPress’s best email capture tools.

After all, as Google continuously reminds us with each devastating algorithm update – if you start a blog, building an email list should be a top priority.

That’s because an email list is something you own and lets you directly reach out to your most loyal readers. You can send information about your latest content, special offers, and products to their inboxes. And it’s the perfect way to drive traffic back to your blog, build trust, and turn readers into customers.

So, in this article, I’ll highlight my personal favorite lead generation software for accomplishing all of this with your website!

Let’s get started!

Key Takeaways on The Best Email Capture Tools

1. OptinMonster: Best Overall Email Capture and Lead Generation Tool

OptinMonster is the best email capture software on the market.

With OptinMonster, you can easily create stunning email popups and opt-in forms to collect email addresses and other user information to help you profit from your blog.

You can choose from many different opt-in types like:

• Lightbox pop-up
•  Slide-in scroll box
• Floating bars
• Sidebar forms
• Inline forms
• Fullscreen welcome mat
• And more…

OptinMonster comes with 100+ pre-built templates and a drag-and-drop builder so anyone can create optimized popups with best practices. And it doesn’t require any coding, which makes it even more beginner-friendly.

This email capture app uses precision targeting to send popups to the right users at the right time.

Its Exit-Intent® technology provides the next level of your email capture strategy.

It monitors visitors’ behavior on your site. And when it detects that they’re about to leave without subscribing to your email list or taking another action, it sends them a targeted popup to grab their attention and encourage their email signup.

You can also add incentives to your popups, like a free eBook or a coupon, to help you capture users’ emails:

Users are more likely to provide you with their email addresses when they get something in return.

It’s easy to integrate OptinMonster with any email marketing service, such as Constant Contact, AWeber, Mailchimp, ActiveCampaign, and many more.

Other powerful features include timed display control, campaign scheduling, onsite retargeting, device-based advanced targeting features, A/B testing, and conversion analytics.

If you’re interested, here’s a quick walkthrough you can follow to get started!

2. SeedProd: Drag-and-Drop Page Building for Email Capture

SeedProd is the best drag-and-drop page builder for WordPress.

It lets you:

• Create email capture landing pages,
• Coming soon pages,
• 404 pages,
• Maintenance mode pages,
• Custom WordPress themes,
• And much more.

So, even if your site is under construction or not officially launched yet, you can still collect email addresses from your audience.

SeedProd makes it easy to build landing pages in minutes using its user-friendly drag-and-drop page builder. It provides 300+ pre-built templates so you never have to start from scratch or touch a line of code.

Plus, it comes with ready-made landing page blocks you can use to boost conversions. Choose from blocks like email opt-ins, countdown timers, testimonials, star ratings, and more.

SeedProd is 100% mobile responsive, so your landing pages will look great regardless of your visitors’ device. Its premium integrations include Constant Contact, Drip, Mailchimp, ConvertKit, GetResponse, and many more.

There’s also a lite version that you can try out for free.

3. WPForms: User-Friendly Form Builder with Advanced Features

WPForms is the best form builder for WordPress, with over 6,000,000+ active installations.

With this tool, you can create lead capture forms to capture email addresses and collect user information, including:

• Newsletter signup forms,
• Contact forms,
• Survey forms,
• And much more…

WPForms comes with a drag-and-drop builder, making it easy for beginners to create beautiful lead-capture forms in minutes. Its 1,000+ pre-built form templates make it even easier to quickly build optimized online forms to capture and convert your website visitors.

Its other powerful email features like:

• Spam protection
• Geolocation data
• Multi-page forms
• Entry management
• Instant notifications
• And more…

WPForms’ smart conditional logic allows you to show or hide form fields, show payment choices, display custom text based on the user selected, and more. This lets you get the most relevant user information and better understand your readers.

Its integrations with PayPal, Stripe, Square, and Authorize.net make it easy to collect payments and online orders through your forms.

WPForms also has integrations with email services like Constant Contact, Mailchimp, AWeber, ActiveCampaign, and more.

You can test out WPForms for free email capture with the lite version of the plugin.

4. Thrive Leads: Targeted Opt-in Forms and A/B Testing

Thrive Leads is a lead generation plugin for WordPress that allows you to create optimized opt-in forms to collect users’ email information.

In just a few clicks, you can add any type of opt-in form to your website, including:

• Ribbons,
• Slide-ins,
• Popup form,
• Welcome mats,
• Multiple choice,
• Yes/no,
• And more…

Its Thrive Editor lets you add opt-in forms to your landing pages or WordPress theme templates. It has hundreds of pre-built templates, so you don’t have to create your email capture forms from scratch or touch a line of code.

Thrive Leads also comes with advanced A/B testing to maximize your list-building email marketing efforts and increase your subscriber list quickly. Test different triggers, copy, designs, types, and offers to see what converts best with your blog readers.

You can easily segment your captured leads into proper categories, insert dropdown menus, and add tags to create targeted follow-up email campaigns and autoresponder messages.

You can also integrate ThriveLeads with the most popular and best email marketing tools, including Constant Contact, ActiveCampaign, Campaign Monitor, ConvertKit, and more.

5. RafflePress: Giveaway Management to Enhance Email Lists

RafflePress is the best giveaway and contest plugin for WordPress. It makes it easy to create exciting giveaways for your audience and capture their email addresses in the process.

RafflePress is easy for beginners to use. Thanks to its drag-and-drop editor, creating a giveaway campaign can take as little as a few minutes. You can also see the changes you make in real-time, making editing your online contest more convenient.

RafflePress comes with pre-made templates to help you build a viral online giveaway:

With these templates, you can:

• Grow your email list
• Run a classic giveaway
• Run a refer-a-friend viral giveaway
• Run a pre-launch campaign
• Grow your YouTube channel
• Grow your Twitter following
• Grow your Facebook page
• Grow your Instagram following and other social media platforms

These templates come with pre-chosen entry options based on your goal so you can reach it. So, if your goal is to build your email list, you can use the appropriate template, and those settings will already be there.

RafflePress integrates with popular email marketing services, including AWeber, Constant Contact, ConvertKit, GetResponse, Campaign Monitor, MailerLite, and more. You can also create landing pages for your giveaway to increase email signups and user subscriptions.

With RafflePress, you can create mobile-responsive giveaway campaigns that look stunning on desktop, mobile, and tablet.

6. Formidable Forms: Complex Form Builder with Deep Customization Features

Formidable Forms is a powerful online form plugin used by more than 300,000 bloggers and website owners to collect email addresses. You can create all different forms, including:

• Newsletter signup forms,
• Contact forms,
• Registration forms,
• Payment forms,
• Calculator forms,
• Survey forms,
• And more.

Its drag-and-drop builder helps you create complex forms easily and without touching a single line of code. You can also design smart forms using its conditional logic, which allows you to tailor forms to each user and only show them relevant fields.

With its Visual Form Styler, you can customize the look of your forms by color, size, background, and border. Other things you can do with Formidable Forms include:

• Creating multi-page forms,
• Scheduling form opens and closes,
• Accepting file uploads,
• And more.

Formidable Forms integrates with AWeber, Mailchimp, Constant Contact, Salesforce, ActiveCampaign, and many more, so managing your contact list building is easy.

7. LiveChat: Real-Time Visitor Interaction and Email Capture

LiveChat is a bit different than the other of the best tools for email capture on this list. It’s the best live chat software you can use for your website. It allows you to directly chat with visitors on your site in real time, capture their email addresses, answer their questions, and much more.

With LiveChat, you can add an email opt-in to pre-chat surveys. So, while you’re helping users with their technical issues or answering their questions, they can sign up for your email list at the same time.

LiveChat has many powerful features, including:

• Canned responses
• Chat tags
• Targeted messages
• Notifications
• Chat transfers
• Data export
• Tickets

You can integrate LiveChat with ChatBot, an AI chatbot software to automate your customer service.

ChatBot comes with pre-built templates for use with site visitors, including lead generation templates, restaurant templates, discount templates, and more. Chatbots can also collect email addresses and add them to your CRM or email marketing service.

LiveChat has 200+ powerful integrations to create a personalized hub to manage customer interactions.

It also provides built-in analytics that gives you insights into total chats, missed chats, engagement, customer satisfaction, surveys, and more. You can even see your customers’ satisfaction with how your agents take care of their cases via email.

8. Bloom: Stylish Email Optin Popups and A/B Testing

Bloom is an email opt-in WordPress plugin from Elegant Themes. It allows you to create automatic opt-in popups to collect users’ email addresses. You can trigger them by user actions like reaching the bottom of a page or setting time delays.

With this tool, you can create opt-in types such as fly-ins, popups, inline forms, below-content forms, widget area forms, and locked content.

Start with any of their 100+ pre-made templates, or customize your own. Choose different orientations, placements, borders, edges, and colors to match your WordPress theme and branding.

It integrates with popular email marketing services like Campaign Monitor, Mailchimp, AWeber, GetResponse, Active Campaign, and more.

Bloom also includes A/B testing, so you can compare multiple variations of the same form and see which one is more effective. It also has email list statistics and performance insights to help you increase email signups on your website.

Why is Email Capture Important?

When a user visits your blog for the first time, there’s a good chance they might not return to it. In fact, a good returning visitor rate for a website tends to be anything over 30%.

And email capture is the process of keeping in touch to help that percentage grow. Which is why deploying effective email capture strategies are so important.

When visitors to your blog become email subscribers, you can use email marketing to stay in touch with them easily.

With an email list, you can send personalized, targeted emails to visitors so that they take action. Email is the way to go whether you want to bring them back to your website to read your latest blog post or promote a campaign for a new product.

Best Email Capture Tools in Closing

And that’s it! Those are the best lead capture tools for growing your email list.

We hope you enjoyed this post. If you’re looking for more tips for building an email list, then check out this guide of easy hacks to get more email subscribers.

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